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Maud was 82 years old and Maud was losing her memories. And she was losing them fast.

She found her world becoming more and more unfamiliar day by day. She found herself suddenly standing in the middle of a garden but could not remember what she had been digging. She could not recognise her streets because they looked so different from how she remembered them in the 40s, when she was still a teenage girl. There was a woman. A middled aged, tired and constantly irritated woman who claimed to her daughter and who was always angry with her. More and more Maud started to do things that were completely meaningless to others, or, it was this very world that has been losing its meaning to her. Nevertheless, at the back of her head there was something that would not go away. A gut feeling maybe?

Someone was missing.

2nd September 2016
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At the end of 2009, I got my first electronic reader – a SONY eReader. At first I was pretty excited with an electronic reader, because I am a downright bookworm. There is always a book in my bag every time I go out. Even on a day when I know very well I will not have the time to read. Because of this habit, my bag is always full and heavy. And if I happen to be reading a brick-like hardcover, the weight on my right shoulder can feel like a self-inflicted, day-long punishment. Now I could put hundreds of books in just one thin device, in terms of saving my back and shoulder, isn't an e-reader a godsend?

Unfortunately, my enthusiasm for the SONY eReader did not last long.

31st August 2016
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Gérôme, A Roman Slave Market, 1884

She repeatedly appears in front of us. She does not have much cloths on. More often, she does not have any cloths on at all. She can be on the water, in the forest, or in her own chamber. She is lying there, as if her body contained no strength. May it be her voluptuous flesh, or the linen or water or grass this silky flesh is resting upon, they all feel so soft in the eyes of the viewers. You are almost drawn to lie down with them, or on them... such reproductions of her image show us one thing: a woman’s body is (and can be) widely open to her (male) painters and viewers.

Intriguingly, she herself is aware that her naked body is being viewed. She does not resist it. She even flirts with us. Men utilize their own eyes to survey women. Women utilize men’s eyes to survey themselves. In such process, women join men in turning themselves to an “object of seeing”.

20th July 2016
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In the public space of the developed countries, posters of children with darker skin colour needing or thanking our help are still everywhere. The poor looks like this when I was a child. They still look like this now that I have grown up. They probably will look the same for the next decades to come. During all this time the dialogue about helping poor people continues, have even permeated the business-consumption level. Perhaps, the capitalism we are living in has become so advance that it probably can take in all forms of subversion and transform them into business.

Fairtrade concentrates on cash crop. Materials that Europeans want and their colonies have been shaped to produce for centuries. Cash crop is not the reason for unfairness. Rather it is a result of the already unjust world system. Guaranteeing poor producers a minimum price of its production without getting people out of its trap will never lead people anywhere...

19th July 2016
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9 Oct 2010 saw the Fairtrade Supporter Conference taking place in London. The event have attracted a decent attendance rate. The hall was almost full. Speakers of the day included Harriet Lamb, Executive Director of Fairtrade Foundation, UK politicians, FLO representatives, entrepreneur who is now running a business using Fairtrade cotton (Abi Petit, Gossypium) and a producer representative (Andrew Ethuru, Cafédirect).

On the stage they reported, discussed the unfair cotton trade and gave out awards to active supporter groups. The event has placed a strong focus on cotton this year, with a note to a fairly new programme – Fairtrade and Fairmined Gold. It is obvious that after food, the fashion and jewellery industries are the two areas which Fairtrade, at least in the UK, is planning to expand to.

18th July 2016
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As much as the images of the world poor are saturating our visual space, the representation of them is rather monotone. We see the same face expressions. We hear the same stories. Always they are the stories, but not the storyteller.

17th July 2016
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So far we have raised a lot of questions regarding the Fairtrade system and imagery. What does the Fairtrade Foundation think about them? This chapter records my interview with the Foundation's Creative Head, Mike Laloë.

16th July 2016
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In his thought provoking collection of visual essays Ways of Seeing, John Berger observes that “the painted poor” often smile.

“These people belong to the poor. The poor can be seen in the street outside or in the countryside. Pictures of the poor inside the house, however, are reassuring. Here the painted poor smile as they offer… They smile at the better-off… Such pictures assert two things: that the poor are happy, and that the better-off are a source of hope for the world.”

15th July 2016
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“More and more UK shoppers see Fairtrade as a simple, highly effective way to enable producers in the developing world to work their way out of poverty with dignity, receiving a decent return for their great produce and hard work.” (Harriet Lamb, Executive Director of Fairtrade Foundation)[4]

‘Simple’, indeed, as all we need to do is just shopping. But can it really lead people out of poverty? What is a “decent” return? What is “hard work”? How effective Fairtrade is? My study shows a picture much different from the cheerful anecdotes we usually hear or read about.

15th July 2016
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Within the last decade the Fairtrade labelling system has gained tremendous success. According to the Foundation’s 2008/2009 Annual Review, 7 out of 10 people in the UK recognise the FAIRTRADE Mark and over £700m was spent on Fairtrade certified products in 2008, a rise of over 40% since 2007. There are 489 Fairtrade Towns across the country. Together with the expansion of the brand, Fairtrade’s stories and visual language are also saturating all our possible spaces, both public (supermarkets, cafés, offices) and private (homes).

At a time when we hardly finish our grocery shopping without running into pictures of people from some developing countries, it is worthy to reassess what lies behind these images.

15th July 2016
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In ancient China, women were excluded from any standard education. Women did not need to know how to read and write since their main function in society was to be virtuous wives and caring mothers. It was even considered better if a woman did not know much, as she would not be able to challenge any man, especially her husband. Therefore, there was never any formal education for women until the late Qing Dynasty (1644-1912) and only those parents who were rich enough to “waste” money on the education of their daughters would hire private tutors for their girls.

Even though poor women were deprived of the right to receive any standard education, some still found a way. They created their own language—nushu; as of now, it is the only written language developed by women that has been discovered in the world.

14th July 2016
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