Once when I was on Pinterest looking for inspiration, I came across the photos below, they were part of the campaign "See how easy it is to feed the hungry?" from South Africa, 2008.

From a design point of view, I think this concept is really clever and powerful. By just adding a very simple touch to something all of us do almost every day – taking your grocery out from the shelf, and then putting them into your shopping basket, the images manage to turn one of our most mundane daily activities into a shocking revelation. Suddenly, the certainty of the wealth that surrounds our world seems to have subsided. Suddenly, we are stunned by both shame and guilt. These images are as poignant as someone had just come up and grabbed us by our shoulders, shaken us so violently that finally we woke up from our usual looking-but-not-seeing state. The message is clear – to encourage us to think of those less fortunate people in the world when we consume. However, there is also an undertone that sends a chill down my spine.

How small these people are being perceived; and how great we project ourselves to be.